It is time for me to invest in a book blog tour or two in order to get some more word out there about my ebooks. I’ve done some research on the best blog tours for your buck and so on and thought I’d share it with you in case you’re also interested in blog tours.
1.Blog Tours Are Pricey-ish
I’m an indie author still waiting to get my first cheque from Amazon, so the idea of paying someone $80 to $150 for a week’s worth of blog tours and reviews is steep.
On the other hand, sometimes an up front investment in marketing can be just the thing to boost book sales and move your ranking on Amazon to a better position. I get it.
I am not really a cheapskate, but the angsty artist chick inside of me bristled at the idea of paying so much for a service that claims to help indie writers. That said, it’s not a writer’s world and so it is what it is.
2. Most blog tours focus in YA and romance genres
My two most recent books are neither romance nor young adult, so it’s a little tougher to find a blog tour with a more alternative readership. The ones that specialize in multiple genres require more of an investment.
3. Many blog tours offer more than just blog tours
If you’re really strapped for cash, some blog tour providers offer book cover reveals and book blitzes for a fraction of the cost. I think it’s a smart idea for both parties. Some will even provide you with book reviewers if you can give them free copies to read.
I’ll likely invest in a book reveal blitz for my next publication.
4. Blog tours save you a lot of time
It does induce a sigh of relief at the idea of someone taking care of my book marketing for a week or two. Despite the surprisingly high cost (In my opinion), I can’t deny that I want the opportunity to be interviewed about my book, to have other readers who have never heard of my blog read an excerpt about my book, etc.
Writers want to write first and foremost. The idea of someone taking care of business is attractive.
5. Blog tour operators like Paypal
I don’t use Paypal for my own reasons. I had a blogger reply to me with an affordable book marketing option, and without asking, she said that once she received my payment through Paypal, that would be my consent for her to run my blog tour.
It was tough for me to decline, but I find it unprofessional to not offer direct email money transfer. If someone is willing to pay for a service, they should be given more than one option.
That’s my take on the blog tour industry to date. I’ll keep on searching, and take my time. I’m not letting myself become jaded, and at the end of the day, I’ll probably have to splurge on the service that will give me the best results.
I’ll let you all know when my blog tour runs!
Writers, what has your experience been with blog tours? Do you have a blog tour service that you can recommend? Do you know of any blog tours that do not require Paypal payments?
(Image Taken From http://www.everystockphoto.com. Titled as “MalecÃ³n”)